Showing posts with label McLuhan's Laws of Media. Show all posts
Showing posts with label McLuhan's Laws of Media. Show all posts

Saturday, November 8, 2014

Red Queens and Increasing Returns



The science fiction movie I watched for the Module 4 assignment was accessed through Netflix using my Roku. The current competition between DVDs and video-on-demand are examples of Red Queens. There was a time when Blockbuster Video locations could be found as easily as a McDonald’s restaurants. Then they had competition from mail order DVD companies, and cable on-demand. Now Netflix, Amazon instant video, and the many other instant streaming video channels now available through the Roku, Fire TV, Apple TV, or Chromecast have almost made DVD’s extinct. I currently have one DVD player in my home, for my son, because I get videos for him from the library. No one else in my home finds it necessary to have a DVD player. Within the next five years DVD will be in the same category as VHS tapes. On McLuhan’s tetrad (Thornburg, D., 2013c) (1) the DVDs allows a view to watch a movie at anytime, it obsoletes the (2) VHS, and rekindles (3) family home movies, and flips into (4) on-demand instant videos.


 
 









References
Laureate Education (Producer). (2014g). David Thornburg: Red queens [Video file].
Baltimore, MD:
Thornburg, D. (2013c). Emerging technologies and McLuhan's laws of media. Lake Barrington,
IL: Thornburg Center for Space Exploration.
https://www.netflix.com/?locale=en-US
https://www.roku.com/
http://www.amazon.com/Streaming-Internet-Media-Player/oc/Fire-TV
https://www.apple.com/appletv/
http://www.google.com/chrome/devices/chromecast/#cc-apps